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NEWS and VIEWS

Social Media 

Timeline: November 15th, 2015

Social media is everywhere and pervasive – that is if you are connected. And more and more people are getting connected. My mother is 81 and she is connected. She follows internet news, posts on Facebook and follows Twitter feeds.

Social media is also informative and educational – that is if you have the common sense, while sifting through the billions of posts, tweets, and images, to decide what is relevant and what is not. Or you can let other do that for you. Selecting who you follow is just as important as selecting your friends.

Maybe more important if you want to keep up to your friends on current and trending news and views. So who do you follow and why? Are they informative, creative, cleaver or just damn good researchers?

I have had lots of new followers and it makes me wonder. I have been online for over 20 year and I only went over the 5 followers mark about five years ago. Before a new story on my classic web site might take a year to get 20 reads but then I only wrote 2-3 articles, book reports or stories a year. To step up the volume I started a blog 10 years ago and published one blog a month. Even then most blogs were only read 10-20 times in the year. What has changed? I believe inter-connectivity and perseverance tipped the scales.

When I joined Facebook, Google Plus, Twitter, and now Instagram, and increased my blogging frequency on WordPress to once a week and connected them all together my readership started climbing. Inter-connectivity between multiple media sites is the key and hard work, perseverance and productivity are the engines to get you driving.

I find, moreover, that each medium has it’s own creative merits and I enjoy the opportunity to share the different sides of me. Now if I can only get my followers to buy my book of poetry Woodsmoke & Perfume. It is multi-media as well with poem, stories, drawings and photos. You can also follow me on Amazon.com where you can find and order all three of my books including Compass Companions and Helicopter Safety.

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Aviation Consultants 

Timeline: February 9th, 2015

No matter what anyone tells you history does not repeat itself. Sometimes we can prevent the mistakes of the past by knowing or understanding history but all it takes is one little unforeseen variable and it can all come crashing down around us. What I am getting at is – don’t hire an aviation consultant or subject matter expert or Director of Flight Operations or CEO because they were successful at their last job and tell them to recreate what ever they did right in the past. That doesn’t work.

Instead you hire someone because they have the training, education and maturity to understand that they can’t simple take one successful model from (for example) Indonesia or Australia and rebuild it in Vietnam or the Maldives.

You hire someone with proven creative imagination and world wide experience in multiple fields who can read your geography, environment, culture, business structure and then come out with something new and exciting and ultimately successful.

This does not happen overnight or in five months or even in a year. This will take 2-3 years of dedication,  trust, perseverance, strategic flexibility and most importantly, hard work. If you are in it for a quick profit then build a casino or cruise ship. Don’t start an airline.

Villa Air: The Maldives

Timeline: January 18th, 2015

Villa Air, after a long battle against aviation misinformation, was able to register their Amphibian Cessna Caravan Seaplane onto their Maldivian AOC. I trained all their pilots and co-pilots and wrote the SOP’s.

They are now legal to start scenic flights in and around the South Ari Atoll. Their goal is to spot more Whale Sharks from the air than anyone has ever done before.

Pilot Publications

Timeline: December 29th, 2013

In preparation for the arrival and publication of several new books I have in the works I have added a new category to the blog. Pilot Publications will carry books for sale including my newly published book of poetry WOODSMOKE & PERFUME.

Air Transport Consultant

TImeline: November 24th, 2013

I recently updated my professional website – Air Transport Consultant – in an attempt to gain more traffic and interest in my business. I changed it in several ways. First was to clean up the site with simple code and formatting. Second was to move toward HTML5 for better content control and presentation. Finally I personalized the site.

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Previously I had advertised my services generically without advertising my name or defining who I was. That did not work. Actually I did not mind the lack of traffic so much because I was busy anyway but to up the game I decided to actively and personally pursue more management consulting work. In other words, I wanted my website to reflect my business reality. Company owners and board members hired me because of me and not because of my generic list of services. Of course it is good to know what I can bring to the table but it is my personality and experience these companies are after. The change has been very successful. Not only is my site traffic way up but the quality of the inquiries is top level. They know what they want and they know what I can deliver.

The site color scheme is coffee and cream and the basic code came from Coffee Cup. No correlation between the two as I had picked out my color scheme before finding Coffee Cup but maybe that is how I found the software. Unlike many other web site software programs it does not interject useless code into your file. I paid for my program but the free version does everything you really need.

The image transition code is built up from suggestions in HTML Goodies although I have purchased WOW slider since then. I have not changed the headers to WOW as the code seems to work fine. As in my blog and my other websites all the images are mine. I only use what I can take. That keeps the experiences real. I can prove I was there because I took the picture. The picture of me, however, was taken by my wife.

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